Getting help from an AI companion has never been more visualized and comprehensive, with multiple AI agents, whether it’s questions about a scene now playing, recommending what to wear for trending clothing styles, or finding the perfect taco spot nearby. Responses come instantly with related video/image options to choose from, making your discovery rich and personalized on a big screen. Samsung's AI-powered 4K processor creates our best 4K experience. Our 4K AI Upscaling technology, powered by 128 AI neural networks, transforms content into 4K picture quality. Our NQ4 AI Gen3 Processor optimizes both picture and sound to deliver a 4K experience, whether you are streaming OTT services, playing your favorite video games, or watching live sports. Samsung OLED TVs deliver deeper blacks with VDE-certified Real Black and bring to life Real Colour with Pantone validation, for an authentically immersive viewing experience. Experience a majestic viewing experience with every pixel responding to create brighter brights and darker darks. With OLED HDR Pro, now up to 70% brighter than OLED HDR+, you get to enjoy a more richer contrast enabled by our NQ4 AI Gen3 processor that dynamically tone maps every scene to maximize your viewing pleasure. HDR 10+ now streaming on OTT services. Samsung’s unique OLED expresses deep blacks, clean whites, and a full range of lively colours. With cutting-edge, self-illuminating pixels, what you see is a picture that's pure, bright and more accurate than ever before. Unlock the ultimate gaming experience with Motion Xcelerator 165Hz, NVIDIA G-SYNC, and AMD FreeSync Premium Pro. Enjoy immersive gameplay with ultra-smooth, tear-free, low-latency and real-time responsive performance. With exceptional motion enhancements in 4K 165Hz, Motion Xcelerator 165Hz delivers peak performance, creating consistently crisp visuals and blazing-fast speeds. With Samsung’s unique dynamic refresh technology, Motion Xcelerator 165Hz provides differentiated motion performance to support VRR games up to 4K 165Hz. Stay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion. Built on AMD FreeSync core technology to help reduce stutter and screen tearing, TVs certified for the AMD FreeSync Premium Pro tier provide a true HDR gaming experience: a combination of smooth gaming at stunning performance, and exceptional high dynamic range visuals while still maintaining low latency for effortlessly smooth gameplay. The Dolby Atmos experience will immerse you inside the action with multi-dimensional sound. With the addition of Samsung’s top channel speakers and Dolby Atmos, the TV delivers an incredible audio experience. FloatLayer Design enables the TV to mount flush against the wall, achieving seamless integration that makes it appear as if it’s floating effortlessly in the air. Its refined bezel harmonizes beautifully with any interior, creating a sophisticated aesthetic ideal for premium, art-inspired spaces. One UI Tizen is your personalized and enhanced screen experience, powered by Samsung Tizen OS. With One UI Tizen, you can take advantage of all the latest and innovative Samsung features. Your One UI Tizen experience is secured by Samsung Knox, increasing protection across all your SmartThings devices. One UI Tizen will also support Tizen OS upgrades for the next seven years.